Digital FootprintFix your print online.

Huh?

Google your business!. How many links are there?  Are they all up to date?

Facebook

Do you have a page, have you got some likes, do you have a regular stream of content?  Even if it’s just coupons, it’s worth having something on there once a week.  Not everyone’s customer is a typical Facebook user – predominantly female,(76%)  between the age of 30 and 60 who spend 20 minutes on average per day keeping up with family and friends.

Did you know that 1 in 5 page views in the US occur on Facebook – source: Infodocket)  That means that even if your target customer is NOT there very often, you want to maintain some kind of presence there. Talk to your broker about your key selling differentiator, and tell that story in detail, and with pictures on Facebook.

Remember that you can back date posts to look like there’s been activity every week for the last 2 years.

If you are in the “to the consumer” space, you need to learn Facebook and have your kid learn and teach you Instagram.  Painful, but necessary. You need the backlinks for your authority on Google for Search Engine Optimization, and the photos and story for anyone wanting to know the history and authenticity of your business.

Twitter

Gosh, you need to have a heart to heart on messaging and intent with this one. It’s a big search engine and convo spot for instant news and instant reactions to that news.  What have you got that’s newsworthy?  Are you a good citizen, keen and supportive of your local municipality? That is a great place to start with your Twitter strategy.

LinkedIn

.Are you a Business-to-business enterprise? You gotta be on LinkedIn. You have to connect with relevant local business folks, experts in your space and key influencers. It’s work, but it can pay off in surprisingly profitable ways. It’s a well worn cliche – people do business with who they know, like and trust – and social media this is the only way to scale a relationship from one-to-one to one-to-many! Your strategy for LInkedIn needs to be exactly as if you were interacting at the local Chamber Of Commerce. Polite, informational and charming, and interest-ed and interest-ing. Make sure to introduce people who could help each other. Make sure you help folks know how well you can help them.  They’re looking for you; it’s your moral responsibility to help them find you… if you’re any good at solving people’s problems.

A quiet, unsocial web presence suggests that you’re

a> out of touch with current consumer and

b> only interested in one way conversations – selling, or pushing information onto a potential customer without dialogue.

YouTube

It is said that YouTube is the second highest ranked search engine. It is the perfect place for How To demonstrations…what about how to use our service? How do we do what we do? How is the best way to take advantage of our service?  There are so many angles you can take here… .every one helps your ranking, and everyone SHOWS customers how to work with you as opposed to you telling them. A very powerful marketing tool.

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Tips For Fixing Your Online Footprint

  1. Make sure you have an updated profile on all of the main social sites.
  2. Is the name of your business in the profile title? And in the url? Fix.
  3. Do they all link to your primary website?
  4. Are there any reviews? You need a few reviews. A lot, if you can get them.Get reviews on Google, as well as Yelp or Angie’s List, Thumbtack, etc.
  5. Do you have recent images?

The key is to look alive, relevant, popular and viable.